Sometimes the words with the most impact are succinct, memorable statements. Choose a sound bite or quote from a written or verbal message.Discuss elements that make a sound bite effective.Make it simple, no longer than 1-2 sentences. Don’t include irrelevant details and exceptions. Remember, your sound bites should communicate the core of your idea in smooth language. Once you notice any buying signals, it’s time to close the deal. ![]() Be prepared for possible questions like “Do you offer a 30-day free trial?,” “Do you have a discount?,” “Can you show a demo?,” etc. Be flexible, have some small success stories (or anecdotes, statistics, and facts) up your sleeve just in case and tell the most appropriate to your customers. You are a person worth listening to because you can help people get what they want and achieve their goals.Ī sound bite is just a part of a conversation. We all know that it’s not just what you say that matters but also how you say it. A famous Mars advertisement “A Mars a day helps you work, rest, and play” is a good representation of the rule of three. This is a proven method of better memorizing. The first piece creates pressure, the second enhances it, and the third relieves it. The rule of three is all about giving ideas in threes. After all, 33% of the applause a good speech gets is when contrast is used. Atkinson, the author of “Speech-Making and Presentations Made Easy,” points out, using contrasts can help you become a real winner and make your point bigger. Let’s recollect Neil Armstrong’s famous statement when he stepped on the moon: “One small step for a man, one giant leap for mankind.” There is a contrast between the two points, and it creates a situation that’s easy to memorize.Īs Dr. Often they surprise customers and attract their attention. Rhyme, repetition, and rhythm make sound bites easier to remember. Metaphors and alliteration play a prominent role in the emotive aspect and have a powerful effect on the customer’s thinking. Mark Twain endorsed the idea of sound bite’s conciseness, defining it as “a minimum of sound to a maximum of sense.” Include stylistic devices to attract attention The shorter and more concise your sound bite is, the easier it will be to remember. Just give the main idea of your sales message. Convince your clients why they should buy your solution, show them what they need based on their pain points, give them what they want. Your target audience is potential customers who are not interested in you they are interested in how your product or service can help them. Consider every bit of your sound bite and practice until you are comfortable with that and sound natural. Write your script on how you would naturally speak. Preparation and practice are critical components in creating a sound bite. You can use the following suggestions to make your sound bite unforgettable: Practice makes perfect How to make a successful sound biteĪ good sound bite will linger in your prospects’ minds and help them transfer your business’s core idea to their colleagues, family, and friends. In the digital age, only the best sound bite wins. ![]() For this, marketers have to search for repeatable phrases, keep the message clear in mass-media, and stick to a limited time. Other businesspeople light a match and finish their sound bites till it burns out.Ĭreating a unique and catchy sound bite to distinguish it from others is not an easy task. Whatever the perks are, a sales rep should say it within the time it takes to ride the elevator. Some people treat sound bites as an elevator speech. In a rapidly changing market, a sound bite is aimed at illustrating a brand message, making an impression on customers, and resulting in higher revenue and sales. ![]() These days, an average sound bite has been reduced to under 8 seconds. Kennedy’s words: “Ask not what your country can do for you – ask what you can do for your country.” This quote remains memorable even after more than 50 years.Ĭompared to the 1960s, when a standard sound bite lasted 40 seconds, it is shorter now. One of the most famous examples of sound bites is President John F. In today’s media, sound bites substitute slogans politicians used before, which now are out-of-date. ![]() When a producer saw the excerpt he wanted, he told the film editor, “Take that bite.” Daniel Schorr, news analyst for National Public Radio and Washington correspondent, traced the root of the term to the 1960s. The term “sound bite” originated in the 1970s by the American media and has been highly used by politicians to sum up their positions ever since. Where does a sound bite definition come from?
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